Tuesday, 22 January 2019

Difference Between White Hat SEO and Black Hat SEO

White Hat SEO includes the set of methods and strategies followed by the people to rank their sites in Google according to the google search engine policies. You can use these methods without any fair of losing ranking because when you follow the google rules then you are on the right or straightway so don't worry about it. I will disuse in detail about the methods followed in this section by the bloggers.
White Hat SEO methods

Content Quality must High

Your content must be High and valuable for your audience and must contain unique information and ideas which can be viral amongst the people. Through this way you will get two most important things from your audience one thing is sharing and the second thing is your content start getting links from new valuable sources. It will help your site for driving more organic traffic towards your niche. 

Keywords Research and Use

Keywords are also another important thing in the next step you have to chose the 100% related and long tail keywords for your site. Select only those keywords which focus your site theme and try to sort out from the list you think people can easily search you by using these targeted keywords. You can use this tool also semrush this will you to find a list of relevant keywords for your site.

Choose Only Relevant Backlinks

Your site out site backlinks profile must be related to your site theme. The links from other sites will increase the vote of confidence that your site is providing quality content and related information which is very useful for other visitors also. If your site backlink profile included none related sites so please remove these links.

Internal Links of Your Site 

The internal links in your content will guide the user more about the related searching topic. It will also a great source of information for the audience and also increase the worth of your site as well. I recommend you to use the no-follow links in your content and always links to the authority sites like Wikipedia, Moz, facebook etc. 

Meta Description Of  Your Site 

Your site meta description is the lines of few sentences which will appear under the title of your site in the google search engine results. You have to write these lines for human beings not for a machine to compile your instructions only and get no results hereafter. Meta Description must clear the all about what is in this article.

Black Hat SEO 

This method inculcates all strategies used by the bloggers just to get ranking without caring what is google policies. Basically their aim to just ranked well in a limited time. These methods are just for time being as Google detect the violation of rules and regulations google down these sites. You can say that these are spammy methods just to entertain you for the time being. Some black hat methods discussed below.

Use of Unrelated Keywords 

In this technique, people use keywords over stuffing and mostly insert the keywords which have no meaning with your content or your site theme it will also misguide your site for Google algorithms how to rank it properly. It is totally the addition of irrelevant overstuffing of keywords in the content.

Use of Doorway Pages  

These are fake pages that are overloaded with the keywords for search engine ranking when the user click on it. It will redirect to you on another page it will consider an error by the user but this is a black hat SEO technique to get traffic.
Black Hat SEO process

Cloaking Method 

This is a simple deceiving method use for the search engine to deceive it to show a URL to the presenting visitors it may increase your visitors and can also increase the bounce rate of your site as well. This is just like an accidental stent but not more than that.

Invisible  Links Or Text 

This is another black hat technique used for embed a link or text into the content to increase your ranking and traffic. Some people also use this method with a different approach like by decreasing text size or converting the link background into white color. Or include a link into a character or hyphen.  

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